The place where ‘cancer specialists’ and ‘physicians’ don’t need medical degrees — welcome to the NHS

The campaign declaring 'the physician will see you now' has doctors alarmed.

It has been described as a “duplicitous, dishonest and reckless” new low for doctors in the UK — a poster campaign directed at patients with the promise: “The physician will see you now.”

The idea was to inform patients about new staff working in local GP practices.