Does including exercise on food labels cut calorie intake?
Alerting people to the fact it will take 45 minutes of running to burn off the calories in a pizza or 13 minutes per can of soft drink is an effective way to encourage healthier food choices, a study suggests.
UK researchers analysed 14 studies into PACE (Physical Activity Calorie Equivalent) labelling on food, drinks and menus to see if adding this information led to a reduction in calorie intake compared with current calorie-only labelling or no labelling.