Campaign to cut PPI scripts failed: study

Study suggests PBS restrictions might improve 'quality use' of the meds
PPI

A campaign of letters to GPs encouraging them to cut back on PPI scripts failed to sway prescribing habits, a study has concluded.

The NPS MedicineWise educational program led to a decline in PPI prescribing rates of only 1.7% a month and failed to reduce use of high-strength medications, the authors said.