Blood, guts, vomit: Graphic TV campaign under fire for blaming ED overcrowding on patients

'It's not the public's fault the system is overloaded,' as slightly gory ads appear to suggest: AMA.
One of the injuries pictured in the campaign.

An “unapologetically graphic” health campaign to deter people from EDs has been slammed by the AMA for appearing to blame patients for overcrowded hospitals. 

The TV ads, featuring blood, vomit, skateboard accidents and handyman injuries, were released by the SA Government last week.