Attracting Candidates / Job Ad Writing

In the competitive field of medicine, attracting top-tier talent requires more than just posting a job vacancy. To ensure your job advertisement stands out and appeals to Australian doctors and other healthcare professionals, it’s essential to craft a compelling and informative listing. Here are some strategies, backed by the latest insights and data, to enhance your job ad and attract more high-quality applicants. 

Understand Your Audience 

According to the Annual AusDoc.JOBS Job Seeker Study, Australian medical professionals are diverse in terms of their roles, work environments and career aspirations. Given the different characteristics of the respondents, job ads need to consider many factors, such as stage of career (eg, fully qualified GP or GP registrar), practice type (independent GP-owned medical practices or corporate-owned) and location. Knowing your audience allows you to tailor your job ad to meet their specific needs and expectations.